Sep
28
2009
Learning PPC
About a year ago I began learning PPC, because I wanted to finally make use of my Adwords account which was just sitting there collecting dust (well it would have been collecting dust if it was an object). That time I came across Anik Singal’s and Amit Mehta’s PPC Classroom. I’ve joined it and I’ve learned a big chunk of what I know about PPC now.
I have moved further since then, but I still think PPC Classroom 3.0, which is incidentally opening this year again is a great way to start learning PPC and Adwords, as well as Yahoo and Bing alternatives. Pay per click is the most effective way to get traffic and it’s really a sin for a marketer not to learn it.